Sorting through thousands of creative agencies all over the world can be arduous, but if you leverage the following baseline for project RFP’s and RFQ’s, you will mitigate many of the risks associated with new agency selection. The impact on your marketing spend is always heavily weighted on the talent and skill sets of your chosen agency partner. Founded in the United States in 1927, HSMAI has 5,000 members from 35 countries worldwide.Criteria To Consider When Selecting Your Next Agencyįinding the right creative agency who understands your business, target audience, and the most effective strategy to engage your customers are all critical processes that should not be overlooked. HSMAI is a global organization of sales, marketing and revenue management professionals representing all segments of the hospitality industry. Award winners were selected by senior industry and media experts from nearly 1,200 entries in advertising, digital marketing, public relations and integrated marketing.
Kansas City worked with MMGY Global on the project.Įstablished in 1956, the Adrian Awards recognize marketing achievements in hospitality across multiple segments of the industry. Visit KC was awarded with a Gold Adrian in the advertising category for its Chicago Speakeasy advertising campaign. Louis worked with H&L Partners on the awarding-winning campaign. Louis also won a Gold Adrian in the integrated marketing category for marketing efforts featuring Brown, star of NBC’s This is Us. Louis received a Best of Show Platinum Adrian, HSMAI’s top award, for its advertising seriesįeaturing actor and St.
The division also received a silver award for website user experience and its spring social media marketing campaign.Įxplore St. The division worked with H&L Partners, St. The Division of Tourism received a Gold Adrian in the digital marketing category for its new website. The annual awards for travel marketing, advertising and public relations were presented by the Hospitality Sales and Marketing Association International ( HSMAI) Louis and Visit KC brought home six Adrian Awards for their work to attract visitors to the Show-Me State. The Missouri Division of Tourism, Explore St.
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